Research paper

PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python

Research from Open JournalsPublished by Journal of Open Source Software27 August 2026PDF

Explore how Bayesian marketing mix models and customer analytics can be implemented in Python to examine the effects of marketing activity.

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William Dean, Juan Orduz, Colt Allen, Carlos Eduardo Trujillo Agostini, Ricardo Vieira, Benjamin T. Vincent, Thomas V. Wiecki, Nathaniel Forde, Luciano Paz, Pablo de Roque, Imri Sofer, Larry Dong, Erik J. Ringen. PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python. Journal of Open Source Software. 10.21105/joss.10805. CC BY 4.0. Original PDF, unmodified.

CC BY 4.0