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PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python cover

Data & analytics

PyMC-Marketing: Bayesian Marketing Mix Models and Customer Analytics in Python

Research paper Aug 2026

DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning cover

AI & machine learning

DeepCausalMMM: A Deep Learning Framework for Marketing Mix Modeling with Causal Structure Learning

Research paper Apr 2026